Volunteering in Digital Marketing at Capacity

Duration:

• January to June 2027
• With the possibility of extension by mutual agreement.
• The expected commitment is approximately 4 to 8 hours per week.
• Interested volunteers should be able to commit for at least 6 months.

Location:

The volunteering assignment is remote and flexible. You can arrange your working days and hours in coordination with the responsible team members.

How it will work:

• Review and optimise existing Google Ads campaigns.
• Create new campaigns based on Capacity's communication and outreach objectives.
• Monitor campaign performance and identify opportunities for improvement.
• Regularly adjust keywords, ad copy, targeting and campaign settings.
• Support Capacity in making the best possible use of its Google Ad Grants budget and meeting the programme requirements.

Introduction:

You will receive a structured onboarding, including an introduction to the Capacity team and the relevant internal IT tools and resources. You will be introduced to the materials required as the project progresses. You will also receive an official Capacity email address and access to relevant internal technical tools.

Support:

You will work closely with a member of Capacity's Communications Team. You will also receive support from the Digital Lead.

Tasks:

• Review and optimise existing Google Ads campaigns
• Set up new campaigns based on communication and outreach objectives
• Monitor campaign performance and identify opportunities for improvement
• Regularly adjust keywords, ad copy, targeting and campaign settings
• Support Capacity in making the best possible use of its Google Ad Grants budget and meeting the programme requirements

What you'll need:

• Initial practical experience with Google Ads, ideally in setting up or optimising campaigns
• Interest in digital marketing and a willingness to further develop your skills
• An analytical mindset and an eye for opportunities to improve campaign performance
• Ability to work independently and take initiative
• Interest in Capacity's mission and in the work of a non-profit organisation

You do not need to be a Digital Marketing expert. Capacity is looking for someone with a basic understanding of Google Ads who is keen to build on their existing knowledge and continue learning throughout the assignment.

Note:

• Practical experience with Google Ads
• Your own laptop or work device
• A stable internet connection